notes from the margins
A resource for creative business owners and writers who are getting stuck in, doing it themselves, but feeling a little out of their depth
Welcome to the Craft:ed Studio library.
A space where I share practical guidance, honest insights, and the kind of support that actually makes your job easier and helps you improve your craft. You'll find guidance on writing better web copy, advice on editing your book, and a bunch of other jargon-free notes on all things copywriting, editing, and creative business.
No gatekeeping, no fluff, just resources that – hopefully –bring you a bit of ease and give you the support to be better at what you're already doing.
Bookmark what helps, leave what doesn't, and if you need more tailored support – you know where to find me.
IN THE LIBRARY
THIS WEEK…
This Is Why Your Beta Reader Feedback Feels *Off* (And How you can Fix It)
You beta reader feedback is only as good as the questions you ask. To save you the hours it takes to think up and format questions for your readers, I’ve created a free guide to help you collect in-depth, relevant, and actionable feedback.
How to Use Culture and Traditions in romantasy Worldbuilding
Today we’ll dig into the role that culture can play in worldbuilding for fantasy and romantasy novels. Looking at how traditions, beliefs, and societal norms can make your story more immersive and believable, how they strengthen your characters and guide their actions, and how you can create believable cultural quirks for your fantasy world.
How to Master Romantasy Worldbuilding: Intertwine Your World with Your Romance
Let’s break down exactly how to build a romantasy world that generates conflict and drives character decisions. You'll find examples, practical strategies, and a worldbuilding audit you can run on your own manuscript.
Romantasy Worldbuilding: How Your World Shapes the Romance
Romantasy novels have us in a chokehold—and it’s not just because the girlies on BookTok keep recommending them. In this post, we’re exploring the importance and nuance of worldbuilding in romantasy novels –how it serves both the fantastical and romantic arcs, and what that looks like in practice.
What Does a Beta Reader Do? A Complete Guide for Writers
You've finished your manuscript — or at least a version of it you're reasonably proud of. You've reread it, tinkered with it, and you're starting to lose perspective. You know something might be off, but you're too close to see it clearly. This is exactly where a beta reader can help.
Beta Reading vs. Developmental Editing - Which One is Right for You?
Choosing the wrong one at the wrong time can leave you with feedback you're not ready to use, or money spent before your story is in a position to benefit from it. We'll look at what each service actually involves, how they differ, when to use each one – and why, for most writers, the answer to 'which one?' is eventually 'both’.
What is Romantasy, in a World of Fantasy Romances?
Whether you're deep in revision or just beginning to query, it's worth clarifying what this little enigma of high-stakes adventure, magic, and swoon-worthy romance is actually about.
How to Write Better Copy for Your Creative Business
There’s no foolproof template for impactful copywriting; and no single right – or wrong – way to do it. It isn’t necessarily about sounding polished or professional – it's about sounding like you.
How to Write Copy That Resonates: Know Your Audience
The crucial foundation of effective copy for your business is to know your audience like the back of your hand. Understanding who you’re speaking to helps you learn what to say, where to say it, and how to be the person your ideal customer remembers.
What is Developmental Editing and Do You Need It?
You’ve poured your heart and soul into your manuscript. You've written, rewritten, and revised until the words blur on the page but something still doesn’t feel quite right. This is when you call in a developmental editor.