notes from the margins
A resource for creative business owners and writers who are getting stuck in, doing it themselves, but feeling a little out of their depth
Welcome to the Craft:ed Studio library.
A space where I share practical guidance, honest insights, and the kind of support that actually makes your job easier and helps you improve your craft. You'll find guidance on writing better web copy, advice on editing your book, and a bunch of other jargon-free notes on all things copywriting, editing, and creative business.
No gatekeeping, no fluff, just resources that – hopefully –bring you a bit of ease and give you the support to be better at what you're already doing.
Bookmark what helps, leave what doesn't, and if you need more tailored support – you know where to find me.
IN THE LIBRARY
THIS WEEK…
How to Write Copy That Resonates: Know Your Audience
The crucial foundation of effective copy for your business is to know your audience like the back of your hand. Understanding who you’re speaking to helps you learn what to say, where to say it, and how to be the person your ideal customer remembers.
What is Developmental Editing and Do You Need It?
You’ve poured your heart and soul into your manuscript. You've written, rewritten, and revised until the words blur on the page but something still doesn’t feel quite right. This is when you call in a developmental editor.