creative copywriting

True-to-you copywriting for creative business owners who need their ideas and their expertise turned into words that connect

I write compelling website copy, email sequences, and blog posts for creative business owners because these things can be a huge mental and creative drain when you’re already busy overwhelmed with what’s on your plate.

Ready to stop moving ‘write that blog post’ onto tomorrow’s to-do list?

Get In Touch
A person writing in a sketchbook at a wooden desk, surrounded by art supplies and a drink.

The heart of great copywriting is in showing people how their life improves because of you.

working with a copywriter
changes everything

A lot of business owners fall into the trap of talking about what they do and how they do it when they write their own content.

Good copywriting is rooted in storytelling – not epic works of fiction, but real, grounded, human-centred communication that helps your audience see themselves impacted by your work.

Show your people how their story evolves when they meet you, and finding you will feel like fate. Show them what makes you special, what makes you the right choice for them, and working with you will feel inevitable.

my copywriting services

I offer one-off projects and on-going collaborations, all of which are completely customisable to suit your wants, needs, and budget. 

Let me know where you need the support and we can outline a personalised plan for you.

begin here

  • Clear, compelling, authentic copy for your homepage, services pages, and more – written to tell your story and connect with your people to show them exactly how you can help.

  • Nurture sequences, welcome emails, promotions, and newsletters that build trust and keep your audience in the loop without feeling pushy or salesy.

  • Thoughtful, engaging articles on topics of your choice that establish your expertise, speak to your audience's needs, and give them a reason to stick around.

  • Captions that sound like you (not a generic template) and actually give your audience something worth reading, liking, or sharing.

kind words from clients

  • Alyssa

    Very insightful developmental feedback that will certainly contribute to some positive changes in my work. I felt the feedback was really in line with what I was hoping for and expected.

  • Hayley

    Lauren was great — based on the information I gave her about my label she came through with so many great content ideas that I could quickly put out into the world :) It was a joy to work with her - thank you!

  • Brittany

    A true professional in her craft. I handed over notes in a broad sense and she delivered beyond expectations. Thank you Lauren!

  • Audrea

    Lauren is a fantastic person to work with - super punctual, organized and efficient! I'm looking forward to working with her again soon.

  • Ruby

    Lauren did an awesome job again... I love how she can take my technical thoughts and turn them into beautiful words! I'll be back for more.

  • Christie

    Lauren is truly skilled at her craft! She researched the topic thoroughly and it showed in the results since it was all relevant and informative. I'm very impressed, I certainly recommend herr and I will also be back soon, thank you Lauren!

  • Becca

    Lauren is an amazing writer! She was very responsive and helped me effectively communicate what I wanted to say to my target audience. I would highly recommend!

  • Robyn

    Wonderful to work with. Lauren has great communication skills and took the time to understand what I wanted. She provided an excellent product, exactly as discussed. Delivery received when promised.

A laptop, an open planner, a book, and a cat bookmark placed on a checkered tablecloth.

A copywriter writes the words that businesses need, in order to promote and deliver their service.

what is copywriting?

First things first, this is a completely valid question – and one I’ve been answering for my family members a few times a year for the last five years. Whether you’re new to needing this kind of service, just finding out it exists, or wondering if it’s the same thing as Copyright (it’s not!) this one’s for you.

A copywriter writes the words businesses need, in order to promote and deliver their service. This can be the writing on their website, blog posts, email newsletters, and physical marketing materials like posters or leaflets.

My goal as your copywriter is to help you connect with your aligned audience by sharing your unique perspective, offerings, and methods. By showing your people that you understand their struggles and you have solutions for them.

My goal is not to help you go viral. I craft sustainable content that works quietly in the background, keeping things ticking over while you focus on what you do best.