The Library
A resource for creative business owners and writers who are getting stuck in, doing it themselves, but feeling a little out of their depth
Welcome to the Craft:ed Studio library.
A space where I share practical guidance, honest insights, and the kind of support that actually makes your job easier and helps you improve your craft. You'll find guidance on writing better web copy, advice on editing your book, and a bunch of other jargon-free notes on all things copywriting, editing, and creative business.
No gatekeeping, no fluff, just resources that – hopefully –bring you a bit of ease and give you the support to be better at what you're already doing.
Why is Copywriting Important for Photographers?
Your gallery is stunning; so why aren't enquiries flooding in? The truth is, photographs show what you can do, but words are what make a visitor think you're the one. This is why copywriting might be the most important investment you make in your photography business.
How to Write Better Copy for Your Creative Business
There’s no foolproof template for impactful copywriting; and no single right – or wrong – way to do it. It isn’t necessarily about sounding polished or professional – it's about sounding like you.
How to Write Copy That Resonates: Know Your Audience
The crucial foundation of effective copy for your business is to know your audience like the back of your hand. Understanding who you’re speaking to helps you learn what to say, where to say it, and how to be the person your ideal customer remembers.